![]() See what’s new in #AdobeXD Opens a new window : /isn7INTeL0 Opens a new windowĪbout enhancing user experience and distinguishing a brand’s digital identity through sound, Mark Webster recommends, “As adoption of immersive technology (like voice, audio, VR/AR, etc.) continues to grow, companies are expected to offer unique and seamless user experiences across all mediums. The March release of Adobe XD is here and we’re turning it up to 11 with new features! Here’s what the Twitterati were most excited about when the launch was announced: Sound is an essential human experience, and the new sound tool can help you improve the user experience. You can also create experiences for Amazon Alexa, Google Assistant, Microsoft Cortana, and more. Released about four years ago, Adobe XD now lets you create interactive, immersive designs where you can add animations to show project progression and use voice commands and speech playback, that can take experiences beyond the screen. Design teams can create and share prototypes with quality, speed, and precision. It works across Windows, Mac, Android, and iOS. Adobe, Sprinklr, Freshworks, Lytics Opens a new window A Little About Adobe XDĪdobe XD is a vector-based all-in-one user experience (UX) and user interface (UI) tool that enables the creation of prototypes for websites, web apps, and mobile apps. Learn More: Expert Analysis of the Latest CX News Feat. The growing importance of sound and audio in marketing and the need to personalize and create unique human experiences has led to incorporating sound into the design process. The March 03, 2020, release of Adobe XD lets users create prototypes with audio, anchor links, and more. These sounds have become synonymous with their respective brand’s identities, helping establish trust and a connection with their users.” ![]() ![]() ![]() Almost everyone is familiar with the Slack “ping” or the Netflix logo animation. Adding branded sounds to a company’s designs is one way to appeal to users and distinguish a brand’s digital identity. Audio enables companies to guide their users, convey event states and indicate successes and errors. When asked about how voice and audio can impact brand identity and the user experience, Mark Webster Opens a new window said, “Audio can impact a brand’s user experience by assisting customers as they navigate a variety of platforms – including desktop, mobile, voice and more. We all know this is true and is the reason the marketing industry is shifting toward sound, be it podcasting, sonic brands Opens a new window, voice search, and so on. “Sound has a powerful ability to get us to trigger specific emotions and memories, and that’s impactful when it comes to brand,” said Gary Vaynerchuck Opens a new window. Let’s understand how marketers can make the most of this easy-to-use tool by Adobe. We reached out to Mark Webster, director of product at Adobe, who focuses on voice integrations for Adobe XD. The new features build on the platform’s ability to create prototypes that enable immersive experiences and provide unique and seamless user experiences. The tool now lets users add audio to projects with Audio Playback and create Anchor Links enabling quick navigation. ![]() Adobe announced Opens a new window an upgrade to its user experience tool, Adobe XD. ![]()
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